Feb 19 • 14:53 UTC 🇲🇽 Mexico El Financiero (ES)

Nestlé CEO 'minimizes' baby formula recall in 60 countries: 'We didn't waste time and acted'

The new CEO of Nestlé downplayed the largest baby formula recall in the company's history, expressing optimism about the company's recovery and future sales growth.

Philipp Navratil, the newly appointed CEO of Nestlé, addressed the monumental baby formula recall that affected over 60 countries, insisting that the company responded promptly and efficiently to the crisis caused by contaminated ingredients. In a recent press conference, he emphasized Nestlé's commitment to ensuring consumer safety while also expressing confidence in the company's turnaround strategy, which aims to revitalize sales and profitability after years of sluggish performance.

Navratil highlighted that the company’s swift action in issuing recalls was a necessary step, stating, 'We didn't waste time and decided to call to arms immediately.' He contrasted Nestlé's rapid response with what he perceived as a slower reaction from other producers facing similar challenges. This recalls not just a significant operational challenge for Nestlé but also sets a benchmark within the industry for crisis management practices.

Looking ahead, Navratil is optimistic about Nestlé's sales growth and profit recovery, illustrating his vision for a restructured company that leverages both its historical strengths and innovation in product offerings. He also mentioned planned sales of its ice cream brands, suggesting a strategic refocus of assets to maximize market opportunities. The CEO’s remarks indicate a broader strategy to bolster consumer trust amid the challenges faced by the food manufacturing sector, especially concerning product safety and transparency.

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