In February, people received their first salaries of the year and everything changed, says the head of the Terno and Kraj networks
A significant shift in consumer behavior occurred in February as people received their first salaries, leading to decreased spending amid rising costs, according to the head of Terno and Kraj.
In February, a notable change in consumer spending patterns was reported by Stanislav Čajka, the head of the Terno and Kraj retail networks in Slovakia. While statistics indicated a year-on-year decline in sales for retailers before the holidays, Terno and Kraj experienced growth even in January. However, the dynamics shifted when consumers received their first salaries of the year alongside high advance payments and bills, creating a sense of uncertainty. Čajka highlighted that this uncertainty directly impacted consumer behavior, leading to a slowdown in spending as costs continue to rise.
The stability of revenue was further questioned, as the sales began to stagnate at levels comparable to the previous year. Čajka expressed concerns over this trend, particularly in a context where expenses for both retailers and consumers are on the rise. He suggested that the psychological impact of consumers feeling financial pressure may lead to more lasting changes in shopping habits, rather than being just a temporary downturn in sentiment. This shift poses challenges not only for retailers but also for food suppliers who must adapt to the evolving market dynamics.
Additionally, Čajka addressed several strategic moves within the retail sector, such as the employment of undercover detectives in stores, despite the government's recent reinstatement of stricter penalties for shoplifters. His perspective on the burgeoning competition from foreign retailers like Poland's Biedronka further underscores the pressures faced by local retailers. Overall, the current environment reflects a complex interplay of economic factors influencing consumer behavior and retail strategies in Slovakia.