Reims is a city whose identity and wealth are inextricably linked to the production of champagne. Without this fine sparkling wine, Reims might be perceived as just another charming provincial town, yet it has established a global reputation as a center for champagne craftsmanship over centuries. The local economy relies heavily on this industry, which has become a fundamental part of the culture, heritage, and daily life of its inhabitants. However, there's a growing unease about how the city relates to its most famous export and its association with luxury and royalty.

In the heart of Reims lies the impressive historical sites that celebrate champagne's significance, including the unique underground chalk cellars known as "les crayères." Unlike the more famous Notre-Dame de Reims, these subterranean champagne cathedrals reflect the city's deep connection to its sparkling product and serve as historical reminders of the craftsmanship involved in champagne production. Visitors descend into these cool underground chambers to witness where the magic of champagne happens, highlighting the important role that geography and history play in the identity of Reims.

The article emphasizes not only the historical importance of champagne to Reims but also a contemporary struggle with its image as merely a drink for the wealthy and beautiful. The city is grappling with how to maintain its prestigious reputation in a modern context while ensuring that the culture surrounding champagne remains inclusive and representative of its rich history. This duality represents a pivotal moment for Reims as it seeks to honor its heritage while embracing a more diverse and widespread appreciation of its most prized product.