As the new school year begins in Brazil, many parents are facing challenges with traditional school transport options. The common choice of school vans, while economical, often results in lengthy travel times for children, prompting parents to seek alternatives. A significant concern is the amount of time children spend on these vans before reaching their schools, which can be draining and time-consuming.

One such alternative gaining traction is a service called 'mãetorista,' which focuses on private transportation for kids and teenagers. Maria das Graças Faissal Machado, a doctor and mother of two, shared her experience with this service, emphasizing that it was recommended by friends and fills a crucial gap for parents who can't pick up their children from school, especially when they have demanding work hours. Although this service is more expensive than traditional school vans or ride-sharing apps like Uber, she believes it provides a worthwhile investment due to the convenience it offers.

This trend reflects a growing need among parents for reliable and efficient transportation options in the face of increasingly busy lifestyles. As families continue to adapt to the demands of work and parenting, the shift toward more personalized transport solutions for children is likely to gain momentum, highlighting the evolving landscape of school commuting in Brazil.