The Brazilian Olympic Committee (COB) has officially confirmed that Brazilian-Norwegian skier Lucas Pinheiro Braathen will represent Brazil in the upcoming Winter Olympic cycle, specifically targeting the 2030 event in the French Alps. During a meeting post the recent competition, COB president Marco La Porta revealed Braathen's commitment to continuing his Olympic journey, which is regarded as crucial for not just Pinheiro's career but also for inspiring a new generation of athletes in winter sports in Brazil.

Lucas Pinheiro made history by winning Brazil's first-ever Winter Olympic medal when he triumphed in the giant slalom event at the last Winter Games. This achievement set a new benchmark for Brazilian winter sports, and COB's leadership views it as an impetus to enhance organizational efforts to build on this success. As La Porta mentioned, the challenge now shifts to utilizing this historical achievement to attract more athletes to the sport and maintain a high standard for future competitions.

The COB faces the daunting task of managing expectations following Braathen's success, as La Porta highlighted the pressure of trying to replicate this high performance at future Olympic Games. He raised concerns that any outcome short of another gold medal in 2030 might be perceived as a regression of sorts. Thus, the organization is now strategizing to capitalize on Braathen's fame and accomplishments to elevate Brazil's presence in winter sports further, signaling a growing ambition for the nation in traditionally challenging fields of athletics.