Rankia is focused on democratizing financial education in the Spanish-speaking world, with Mexico emerging as its most significant market in Latin America due to a growing interest in financial literacy.
Since its founding in 2003 in Spain, Rankia has aimed to democratize financial education in the Spanish-speaking world. Over the past two decades, its expansion into Latin America, which began in 2012, confirms that this interest in financial education is not only growing but accelerating. Mexico has emerged as the primary engine of this expansion, fueled by a combination of cultural and structural factors that drive financial literacy among the population.
In an interview, Miguel Arias, co-founder and CEO of Rankia, explains that the dynamic interest in Mexico is driven by two main factors: a growing desire among the population to improve their financial culture and the country's status as the largest Spanish-speaking market in Latin America. This significant size, along with a young population increasingly interested in investing and education, positions Mexico as the most crucial market for Rankia in the region.
However, Arias acknowledges that while interest in financial education has surged, fundamental gaps still exist. He highlights that there is much work to do regarding basic financial education and regulated training, indicating that the rise in interest must be matched by sufficient resources and programs to support and educate the public effectively on financial matters.
