Davina McCall recently revealed that she used a £15 hair volumiser on her wedding day, which has now been launched for fans to buy. The volumiser was part of a styling toolkit created by her groom, Michael Douglas, who demonstrated the product in an Instagram Reel the night before the wedding, unbeknownst to fans that it was for Davina's big day. The product is part of the new 'The Numbers' styling range from Michael's mdlondon hair brand.

The couple's wedding was kept under wraps, with limited photos released, making this reveal particularly exciting for fans who followed their journey closely. With the launch of the hair volumiser, many are looking forward to recreating Davina's wedding hairstyle at a modest price. The number of fans eager to purchase this product reflects the influence Davina holds as a public figure.

The introduction of the hair volumiser also highlights a trend in beauty products that merge affordability with celebrity endorsements. Celebrities like Davina McCall using their own creations lend credibility to the products, making them appealing not just for their effectiveness but also for the personal connection to their favorite stars. This move could inspire other celebrities to create their own lines of beauty products based on their personal experiences, catering to their fans' desires to emulate their looks.