The editorial highlights the current excitement surrounding the Olympics in Italy and reflects on Finland's missed opportunity to host the Winter Games in 2026. It recalls Timo Ritakallio's suggestion in 2016 for Finland to bid for the 2026 Winter Olympics, a bid that did not materialize as Sweden pursued the honor instead, ultimately losing to Milan-Cortina in a decisive vote. Despite this, a 2019 report reinforced the idea that Finland, with its strong record in winter sports, could successfully host the smaller-scale Winter Olympics.

However, the discussion around a potential Olympic bid has stagnated over time, and the editorial urges Finnish sports and national leaders to reconsider and dedicate some thought towards this possibility. Finland, known for its remarkable success in the Winter Olympics relative to its population, must acknowledge its past attempts and the long-standing ambition to host the Olympics, highlighted by the Helsinki 2006 bid which progressed significantly. The editorial argues that given the changing times, it may be an opportune moment to revive these discussions and explore the prospects of bringing the Olympics to Finland.

Overall, the editorial posits that with Finland's historical significance in winter sports and the rising discussions about hosting events, there is a strong case for the country to consider taking on the challenge of an Olympic bid, stimulating further dialogue in the realm of elite sports and national strategy.