David Coulthard, a former Formula 1 driver and podcast host, is embarking on a new project after the conclusion of his previous podcast 'Formula For Success,' which ended after the death of his co-host Eddie Jordan last March. The original podcast, which was widely loved among F1 fans, reached 100 episodes before its untimely end, showcasing the deep influences Jordan had in the sport and in the broadcasting community. The podcast's closure marked a significant moment in F1 media, reflecting not just the loss of a beloved figure but also the emotional connection fans had with the show.

Coulthard's new endeavor, named 'Up To Speed,' aims to fill the gap left by the previous podcast while also capitalizing on the growing interest in Formula 1. This new fortnightly program will feature a team of four hosts, including notable personalities from the F1 world such as Naomi Schiff. This collaboration signifies a new approach to engaging with F1 enthusiasts, providing fresh insights, discussions, and the in-depth analysis that fans have come to expect from dedicated F1 programming.

By returning to podcasting, Coulthard seeks not only to honor the legacy of Eddie Jordan but also to contribute to the evolving landscape of F1 media, which has seen a surge in podcasting popularity. As the accessibility of F1 content broadens, initiatives like 'Up To Speed' are poised to enhance fan experiences, offering them an engaging platform through which to connect with the sport they love and with the personalities that make it captivating.