The article highlights the common obstacles that aspiring entrepreneurs face when considering starting a business, noting that there is never a perfect time due to factors like economic uncertainty, high interest rates, or unstable exchange rates. These barriers often lead to a cycle of excuses that can result in feelings of frustration and missed opportunities. The author argues that while risk is an inherent part of entrepreneurship, it is crucial to proceed with a strategic mindset rather than succumb to fear and hesitation.

To guide new entrepreneurs in navigating the startup landscape, the article offers ten key aspects to consider before launching a business. Starting with a solid business plan is crucial, as it allows for clearer strategic direction and better management of costs associated with the venture. Additionally, the choice of financing—whether using personal capital or seeking partners—affects the flexibility and potential for growth during the learning process. The author emphasizes the importance of minimizing fixed costs to allow for strategic pivots without risking personal assets.

Finally, the article stresses the significance of understanding the specific problem the business aims to solve. A well-defined need can increase the likelihood of success and ensure that the entrepreneurial effort is both viable and valuable to potential customers. By recognizing and addressing these fundamental components, new entrepreneurs can mitigate risks and enhance their chances of success despite the challenging environment.