The Eesti Laul 2026 final, held on Saturday, witnessed an impressive turnout with over 360,000 people engaging through Estonian public broadcasting channels. According to Kantar Emor's audience measurement, during peak viewing times, 333,000 individuals tuned in via ETV, ETV2, or ETV+, indicating a strong interest in this popular music competition. In addition to traditional television broadcasts, viewers also engaged through the ERR portal, Jupiter platform, and Radio 2, further extending the reach of the event.

The final was notably available for the first time on the Eurovision YouTube channel, enhancing international visibility. ETV dominated the audience figures, with an average of 194,000 viewers reported by Wednesday evening, revealing that approximately half of the Estonian television audience watched the final on that day. Notably, the Russian-language commentary on ETV+ attracted an additional average of 18,000 viewers, emphasizing the event's wide appeal across different demographics.

Eesti Laul not only serves as a significant cultural event in Estonia but also acts as a platform for discovering new musical talent. As the nation gears up for the next stages of the Eurovision competition, local engagement and interest in music festivals like Eesti Laul play a crucial role in shaping the country's cultural landscape. The event's successful viewership figures highlight the continued enthusiasm for music and entertainment in Estonia, marking a successful year for the competition.