The piece highlights the prevalent caution required when navigating the Indian real estate market. It stresses the importance of not succumbing to the persuasive marketing tactics of builders, who often project a promising future through flashy brochures and sample flats. Experts suggest that while 'sentiment buying' is rampant, genuine research remains shockingly low among buyers, putting them at risk of dissatisfaction and loss. In an informative segment of Aaj Tak's radio show 'Property Se Faida', real estate consultant Kamal Chandela shares critical insights that are frequently overlooked by ordinary buyers. He suggests that research is essential to protect one's lifelong savings when investing in property.

Chandela advises buyers to remain vigilant and not be swayed solely by the marketing glamour surrounding properties. He emphasizes that while builders may project a rosy future regarding their developments, buyers should maintain a focus on tangible aspects of the property and its actual market value. Moreover, Chandela underlines the necessity for a detailed checklist that potential buyers should utilize to ensure they are covering all bases before making their investment. This checklist aims to facilitate informed decisions, enabling buyers to recognize and understand the nuances that can significantly impact their purchasing experience.

Ultimately, the article serves as both a warning and a guide, urging buyers not to compromise their financial security and to engage in diligent research before making significant purchases in real estate. With increasing property values, especially along emerging infrastructure developments like the upcoming Ganga Expressway, it becomes even more crucial for buyers to be well-informed and cautious in their investment decisions. The insights provided here are intended to empower buyers in navigating a complex market and safeguarding their investments effectively.