Brut, a French media company, has made significant strides in India, where it is now the second most followed media outlet on social networks since its local launch in 2018. Recently, it gained attention for securing an exclusive interview with French President Emmanuel Macron during the Global AI Summit in New Delhi. This accomplishment is a notable milestone that underscores Brut's successful expansion into the Indian media landscape.

The company has been actively engaging with local audiences, delivering news and content in a format that resonates well with younger demographics in India. At recent events like the AI Summit, Brut has effectively positioned itself to cover significant technological innovations while also conducting interviews with key political figures. The presence of politicians such as Indian MP Priyanka Chaturvedi and India's Digital Minister Ashwini Vaishnaw further emphasizes Brut's growing influence in Indian media, as it navigates the intricacies of local and international news.

In addition to its success on social media, Brut is planning further development in India by expanding its content offerings in two new local languages, aiming to enhance its accessibility and connection with diverse audiences. This strategic move reflects a broader trend in the media industry where localized content plays a crucial role in attracting and retaining viewership in emerging markets, positioning Brut for continued success in India’s dynamic media landscape.