Ruth Langsford, a popular television presenter, was recently observed backstage on the talk show 'Loose Women' applying a setting powder that has caught the interest of beauty enthusiasts. This £28 product, known as Kosas Cloud Set Baked Setting and Smoothing Powder, is praised for its effectiveness in providing a smooth finish while combating shine, making it a favorite among professionals in the beauty industry. Langsford's makeup artist, Mel Kyle, shared a peek of the application process, showcasing that even under intense studio lights, a good setting powder can make a significant difference.

The use of this specific powder highlights the importance of quality makeup products for television appearances, where prolonged wear and performance under various lighting conditions are essential. With the challenges posed by long filming hours, products that enhance longevity and skin appearance are vital tools for on-screen talent. The interest generated by this product not only reflects Langsford's influence in the beauty space but also underscores the growing trend of beauty products being accessible to the general public through retail outlets like Sephora.

Overall, products like the Kosas setting powder are becoming increasingly popular among shoppers seeking affordable yet effective solutions for their makeup routines. As evidenced by its mention in relation to a well-known figure, this trend solidifies the connection between celebrity usage and consumer behavior in the beauty market, ultimately benefiting both the stars and the brands they endorse.