On February 24, 2024, at 12:00 PM, more than 60 media outlets across the Baltic states will unite by playing the Ukrainian national anthem, marking the fourth anniversary of Russia's full-scale invasion of Ukraine. This initiative has become an annual tradition, emphasizing the solidarity and unified stance of Baltic media in support of Ukraine. This year, almost 60 Latvian regional and national media are participating, along with several media from Lithuania and Estonia, demonstrating a collective commitment to support Ukraine and showcase resistance against Russian aggression.

The initiative aims not only to support Ukraine in its battle against Russian forces but also to inspire unity and action within local communities. As highlighted by the representative from Latvijas Sabiedriskais medijs, the continuity of reporting the harsh realities of the war is crucial, as complacency could undermine the ongoing need for support for Ukraine. The annual event serves as a reminder that the plight of the Ukrainian people should remain in public consciousness as they strive for victory.

Moreover, this year’s event reflects a growing trend of regional cooperation among Baltic states in addressing the challenges posed by Russian military actions. By participating together in this patriotic observance, the Baltic media reinforces the message of solidarity not just among themselves, but also rallies public consciousness and action to continue providing assistance to Ukraine during this ongoing conflict.