The article presents an account by SVT reporter Tobias Jonsson on the creation of a viral image that has significantly impacted the curling world. The image, which captures Marc Kennedy's finger, quickly became a global news story and sparked accusations from Canada against SVT. Jonsson explains how he came to film the situation, humorously noting, 'I may have had a finger in the game.' His revelation sheds light on the unexpected journey of what began as a simple moment turning into a major news event.

Jonsson further elaborates on the circumstances surrounding the image's capture, highlighting the challenges faced by reporters in covering live events. The curling community has reacted strongly to the image, leading to debates over sportsmanship and the role media plays in shaping narratives. This incident showcases the often unpredictable nature of sports journalism and how quickly a scene can escalate into a larger controversy.

Moreover, the article emphasizes SVT's commitment to impartiality and accuracy in news reporting, especially during urgent situations where facts may be hard to verify. Through Jonsson's narrative, readers gain insight into the responsibilities journalists hold in reporting events while maintaining adherence to ethical standards—a reminder of the delicate balance between sensationalism and factual reporting in today's media landscape.