During the Beijing Winter Olympics, fashion and style have taken a larger role amidst the typical Olympic focus. In Milan, a fashion show was even held for Olympic attire, highlighting the intersection of athletics and fashion. Style expert Sohvi Nyman noted that Yle's Olympic studio has adopted a suitable fashion theme for the games, featuring a chic casual style that aligns well with the event's festive atmosphere.

Nyman expressed delight in the colorful accessories worn by the studio's presenters, which contribute to a vibrant and engaging visual experience. However, she observed a noticeable common trend that has persisted, with white sneakers being worn frequently by the hosts. This detail highlights a current fashion inclination that blends comfort with style, especially important for live broadcast settings.

The distinct classic style embraced in the studio, along with the bright color palette, reflects a conscious effort to modernize the Olympic presentation while remaining thematic. Overall, this trend indicates a broader cultural shift where fashion plays an increasingly crucial role in sports and event presentations, suggesting that viewers can expect more fashionable elements in future Olympic outings.