The article details a recent incident on K. Žukauskas' Facebook page, where there was a sudden influx of fake followers from Vietnam. This surge occurred following his high-profile campaign against 'Nemuno Aušra'. The presence of these fictitious accounts raises concerns over the authenticity and credibility of social media engagement, particularly in the context of political battles where public perception is crucial.

In an interview with Živilė A., founder of a communications agency, it is revealed that such tactics can be executed through fairly inexpensive online services that offer large-scale fake follower armies. This practice is illegal but widespread, and it suggests that the manipulation of social media metrics can significantly affect public opinion and perceptions of popularity. This type of warfare in social media not only affects individual accounts but can also have broader implications on political discourse and campaigns.

Živilė A. also points out that while the sudden influx of followers may initially seem beneficial, it can pose risks to the target's account by raising red flags regarding authenticity. This can potentially harm the reputation of the account holder, shifting public focus towards credibility concerns rather than the intended message. Such scenarios frame a new battleground for communications and public relations in the digital age, emphasizing the need for awareness and effective strategies to combat these manipulative tactics in social media.