UK Prime Minister Keir Starmer has announced a new initiative that requires companies to remove illegal content, such as deepfake nude images and other intimate pictures shared without consent, within 48 hours of being reported. The move is part of a broader strategy to address the rising concerns around privacy and the misuse of technology in sharing explicit content without individuals' consent.

Starmer's proposed legislation will make it mandatory for companies to act swiftly to remove such content or face potential fines and service blocks, aiming to create a safer online environment for individuals. This legislation is expected to provide the UK media regulator, Ofcom, with new enforcement powers to oversee compliance with these regulations. The government is working towards bringing this law into effect by summer.

This announcement reflects a growing recognition of the challenges posed by technology and the need for regulatory frameworks to protect personal freedoms and privacy in the digital age. As awareness of the harms caused by non-consensual sharing increases, this initiative could set a precedent for other nations grappling with similar issues surrounding digital content and consent.