The iconic rock band AC/DC is set to perform in São Paulo, Brazil, for three sold-out shows taking place on February 24, February 28, and March 3 at Morumbi Stadium. To celebrate their 'Power Up' tour, the band is opening a pop-up shop called the Power Up House at Tokio Marine Hall, starting Saturday, February 21. The pop-up shop will run until March 4 and will feature a variety of merchandise, with free entry for all attendees.

The merchandise includes a range of items such as t-shirts priced between R$ 120 and R$ 200, baby bodysuits at R$ 100, sweatshirts, and jackets for R$ 400 to R$ 600, as well as accessories like caps, bags, and travel suitcases. This wide assortment of products allows fans of all ages to engage with the band’s iconic brand. The store will also offer special music workshops, inviting fans to try out musical instruments alongside instructors as part of an experience they are calling 'rock experience.',

The pop-up store not only celebrates AC/DC's return to Brazil but also provides an interactive platform for fans to immerse themselves in the rock culture. With engaging activities scheduled, fans can participate in playing instruments such as electronic drums, electric guitars, and keyboards, making it an enriching experience for music lovers and a memorable lead-up to the concerts. This initiative also emphasizes the deep connection between the band and its fanbase, showcasing the vibrant rock scene in Brazil during this concert series.