In recent years, the city of Guangzhou, one of China’s major urban centers, has experienced a remarkable boom in golf tourism, notably from South Korea. This surge can be attributed to multiple factors including a growing preference for travel destinations perceived as safe, particularly in the context of Southeast Asia, and China's visa-free travel policy that makes it easier for South Koreans to visit. According to local travel agencies, South Korean bookings to Guangzhou have skyrocketed, growing by over 300 percent compared to the previous year, suggesting that this trend is expected to continue.

The golf tourism market in Guangzhou is predominantly catered to by travel agencies that are often owned or staffed by individuals of Korean descent, underscoring the niche yet lucrative opportunity to serve this demographic. While within this booming sector, Chinese golfers still form a large majority, South Korean tourists are increasingly becoming a significant presence on the local golf courses. Local industry officials note that these Korean visitors support businesses specifically aimed at enhancing their golfing experiences — from specialized travel packages to tailored services — indicating that Guangzhou has positioned itself strategically to cater to this influx.

This boost in tourism not only highlights the potential benefits to local economies through enhanced travel and leisure industries but also reflects broader trends in international travel dynamics where tourists tend to seek destinations that promise both enjoyment and security. As Guangzhou continues to attract these tourists, it will be interesting to observe how local businesses adapt and grow in response to the demands of this evolving market.