The U.S. Equal Employment Opportunity Commission (EEOC) has filed a lawsuit against Coca-Cola Beverages Northeast for gender discrimination following a networking event that was exclusively open to female employees. The event, held in September 2024 at a Connecticut casino, involved about 250 women and included activities such as social events, team building, and guest speakers. Coca-Cola facilitated the event by providing the female employees with time off work without using vacation days and covering their hotel expenses, which the EEOC argues violates federal law.

Catherine Eschbach, the acting legal counsel for the EEOC, stated that the exclusion of a protected group, in this case, men, from employer-sponsored activities is illegal. This lawsuit marks the first time the EEOC has claimed that a diversity-focused workplace program is unlawful, reflecting an aggressive shift in policies following changes in federal leadership under President Donald Trump, who has been determined to dismantle diversity, equity, and inclusion efforts across federal agencies.

The implications of this lawsuit are significant, as it raises important questions about how companies approach gender diversity initiatives and whether such efforts could lead to potential legal challenges. The outcome could encourage or deter similar programs, depending on the interpretation of federal laws regarding workplace inclusivity and discrimination. As businesses navigate these waters, the case could set a precedent for future employer-sponsored events and diversity programs across the country.