The 2026 Fraternity Campaign was officially launched in Rio Branco, Brazil, with a focus on the theme "Fraternity and Housing" and the motto "He came to live among us." This was announced at the Cathedral Nossa Senhora de Nazaré, underscoring the Catholic Church's commitment to social issues. The campaign, which has a history of more than sixty years, aims to engage Catholic faithful in a significant reflection regarding the right to dignified housing, framing it as both a matter of faith and a civic duty.

According to Dom Joaquín Pertiñez, the bishop of the Diocese of Rio Branco, the campaign is initiated during the Lent period and will emphasize community and social themes, urging members to put these ideals into practice. The Church sees the provision of dignified housing as essential for human dignity and a call for believers to act in social justice. Parishioners are encouraged to view housing not just as a physical shelter but as a fundamental aspect of their moral and social responsibilities.

The launch event highlights crucial objectives of the campaign, which include generating awareness and promoting discussions about social inequality, particularly concerning housing access. As Brazil grapples with significant social disparities, the Church's initiative serves as a timely call to action for individuals to engage with these pressing issues, reinforcing the belief that faith can lead to transformative social change.