The Pico y Placa system in Quito, Ecuador, is designed to regulate vehicle circulation in the city by restricting certain vehicles based on the last digits of their license plates. On February 19, 2026, vehicles with plates ending in 7 and 8 will face restrictions from 06:00 to 09:30 in the morning and again from 16:00 to 20:00 in the evening. This rule applies to both cars and motorcycles, aiming to ease traffic congestion in the capital. Violations of the Pico y Placa rules come with a monetary penalty; first-time offenders will incur a fine of $72.30, which represents 15% of the unified basic salary (SBU). Repeat offenders will face increasing fines with each subsequent violation, which emphasizes the importance of compliance with the traffic law. In addition to the fines, the regulations may pose challenges for drivers who rely on their vehicles for transportation, potentially driving them to seek alternative means or adjust their travel schedules. The reforms to the traffic ordinance reflect the government's ongoing efforts to manage urban mobility effectively and address rising traffic issues in Quito, a city known for its heavy congestion, particularly during peak hours. These measures not only aim to improve the flow of traffic but also contribute to better air quality and overall urban living conditions. Ultimately, the implementation and enforcement of the Pico y Placa system will continue to play a vital role in Quito's strategies for sustainable urban transport, ensuring that the needs of the city's burgeoning population are adequately met while mitigating the adverse effects of vehicular emissions on public health and safety.