Barcelona SC has drawn attention ahead of the Copa Libertadores by releasing a striking promotional image of player Joao Rojas that quickly went viral. Contrary to speculation that it might be a product of artificial intelligence or extreme digital editing, the image was actually captured using real flames. This creative approach stood out, diverging from typical graphic resources commonly employed in sports promotions.

The photograph features not only Rojas but also Darío Benedetto, forming part of the promotional campaign leading up to the first leg of the tournament's second phase against Argentinos Juniors. The choice to use controlled fire on the player's arms to create a visually impactful image has sparked conversations among fans and social media users. The behind-the-scenes details of how the photo was produced have generated additional discussion and interest in the campaign.

By opting for this daring and visually stimulating concept, Barcelona SC aims to heighten expectations and excitement for the upcoming match. The use of real fire rather than digital manipulation reinforces the team's innovative marketing strategies, showing their commitment to attracting the audience's attention in unconventional ways, which may influence how sports promotions are conducted in the future.