Feb 18 • 22:00 UTC 🇯🇵 Japan Asahi Shimbun (JP)

The Trap of 'Full Commission' in Prudential: Other Companies Also Review Business Models

Prudential Life Insurance has been embroiled in a major scandal involving over 100 employees defrauding around 500 clients of more than 3.1 billion yen, prompting an inspection by the Financial Services Agency and a 90-day suspension of new business activities.

Prudential Life Insurance in Japan is facing a severe scandal where more than 100 employees have defrauded approximately 500 customers out of over 3.1 billion yen. The Financial Services Agency has intervened with an on-site inspection, leading to the company's decision to suspend new business for 90 days. This situation underscores significant structural problems within the company and raises questions about whether this issue is isolated to Prudential or part of a wider industry concern.

Professor Nobuyasu Uemura of Fukuoka University, who specializes in insurance theory, highlighted the risks associated with the 'full commission' compensation model employed by Prudential. He explained that such a model, which ties rewards directly to sales performance and shifts marketing responsibilities entirely to the sales representatives, inherently increases the likelihood of unethical practices. The ambition to earn leads to significant pressure on life planners, who might resort to unethical means if they are unable to generate sufficient sales or face losses from their operational costs.

The scandal not only raises issues about Prudential's practices but also reflects broader challenges within the life insurance sector, where the pursuit of profit can sometimes overshadow the core values of providing quality service and transparency to clients. The situation may compel other companies to reevaluate their business models and risk management approaches to avoid similar pitfalls in the future.

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