The article discusses the low viewership ratings of JTBC’s exclusive broadcasts of the Winter Olympics and emphasizes the need for government attention to ensure universal viewing rights for major sports events amidst concerns for upcoming World Cup broadcasts.
The South Korean cable network JTBC is facing significant challenges with viewership ratings for their exclusive broadcasts of the Winter Olympics, which have recently been reported at an average of only 5.87% in the Seoul metropolitan area. This has raised concerns regarding the adequacy of representing national interest in broadcasting major sports events such as the Olympics and the upcoming World Cup. Despite securing broadcasting rights for the World Cup scheduled in June, there is growing pressure on the government and broadcasting entities to collaborate and address the issue of accessibility and viewership.
