Boleslaw Senderowicz, a notable photographer whose works have significantly impacted the fields of fashion and advertising photography, is the subject of a recent retrospective exhibition entitled 'Soñarse moderno' in Argentina. This marks the first major showcase of his work in over thirty years, with the new exhibition curated by Mercedes Claus and Diego Guerra taking place at a venue named after the influential Argentine artist and photographer Sara Facio, reinforcing Senderowicz's legacy within the country.

Senderowicz, who was born in Lodz, Poland, in 1922, immigrated to Argentina where he became a pivotal figure in modern photography. His innovative approach, particularly from the 1950s onwards, combined elements of fashion with unconventional settings—utilizing urban landscapes and industrial sites rather than traditional studios. This technique not only elevated the aesthetic of fashion photography but also contributed to the broader artistic narrative within the realm of visual arts in Argentina.

The exhibition serves not just as recognition of Senderowicz's artistry, but also as a reflection on the immigrant experience, portraying how cultural identities can blend and evolve through art. By showcasing his work decades after it first gained prominence, it opens a dialogue about the ongoing influence of immigrant artists in shaping the cultural fabric of Argentina. This highlights the importance of retrospectives in honoring the contributions of artists who may otherwise be overlooked in contemporary discussions.