The Prefeitura of Serrinha, located 70 km from Feira de Santana, has announced the first attractions for the upcoming São João festival set to take place from June 19 to 23, 2026. The initial line-up includes renowned artists such as Pablo, Henry Freitas, and Adelmário Coelho, with Coelho expected to perform at the event for the first time. This year’s festival aims to cater to a diverse audience with a variety of musical acts planned over five days of festivities.

In 2025, the São João event was a massive success, drawing in over 50,000 attendees each night at the stadium, featuring major performers like Joelma, Pablo, Leonardo, Xand Avião, Wesley Safadão, and Alok. Such popularity indicates the event's significance within the local culture and its role as a major attraction for both locals and tourists. This year’s festival is anticipated to replicate that success, building excitement among festival-goers and the community.

As preparations continue for the festival, local officials hope to enhance the experience year over year, tapping into the cultural importance of São João in Brazil. This traditional festival not only celebrates music and entertainment but also fosters community spirit and tourism in municipalities like Serrinha. As the line-up evolves, further announcements are expected that will add to the anticipation of this annual celebration, beloved by many in the region.