Ilta-Sanomat has launched a new sex survey aimed at understanding readers' personal desires and experiences related to sex. The survey poses questions about how individuals prefer to be touched, issues with erections, mismatched libido, and new pleasurable sexual experiences, encouraging in-depth responses from participants. The invitation is open to anyone wishing to express their thoughts, whether answering all questions or just a select few.

The survey seeks to normalize the conversation around sexual health and experiences, offering a safe space for individuals to share their feelings and challenges without fear of judgment. By ensuring anonymity, Ilta-Sanomat aims to gather honest feedback that can shed light on different sexual dynamics people navigate in their relationships. The results from this survey may later be featured in future articles, promoting awareness and understanding of sexual well-being in Finnish society.

Overall, this initiative reflects a growing trend in media to engage audiences in discussions surrounding sexuality, aiming not only to inform but also to empower readers to openly share their experiences. Such conversations contribute to destigmatizing sexual topics and fostering a more informed public discourse about intimate relationships and sexual health.