The Premio Lo Nuestro awards, now in its 38th edition, celebrates excellence in Latin music across more than 30 categories, such as pop, urban, tropical, and regional Mexican genres. This year's theme, 'Honoring What We Are,' draws inspiration from notable works by artists such as Bad Bunny, Karol G, and Rauw Alejandro, emphasizing cultural pride and the strength that connects various generations and musical styles.

The awards ceremony is scheduled to air on Thursday, February 19, at 7 PM ET on Univision in the United States, with streaming options available through ViX in Latin America. This event not only recognizes well-known artists but also highlights the cultural heritage that defines Latin music, bringing attention to both popular favorites and emerging talents in the industry.

Nominees for Artist of the Year include major figures such as Bad Bunny, Karol G, and Maluma, showcasing the competitive landscape of Latin music today. The event promises to be a grand celebration of the artistry and cultural significance of Latin music, intended to resonate with audiences across different backgrounds.