Kätlin Malm, who gained fame from the Finnish version of Big Brother in 2009, is making a comeback to television after taking a break for several years. She will participate in the reality series Farmi Suomi, which is scheduled to air on Nelonen starting in March. Reflecting on her previous experience in Big Brother, Malm shares that after spending 100 days in the house at the age of 22, the sudden notoriety hit her hard when she left and was recognized by the public.

Malm recalls that during her time in Big Brother, the show was a significant phenomenon in Finland, drawing a large audience that followed the contestants' lives 24/7. This deep connection made her realize how well viewers knew her after the show, which was both surprising and somewhat overwhelming. Despite the positive interactions she had with fans post-Big Brother, she felt the need to step back from the limelight to maintain a low profile.

Now, after years away, Malm feels it's the right time to return to television. Her reemergence not only marks a personal milestone but also highlights a growing trend of reality TV figures revisiting the spotlight. As Farmi Suomi prepares for its debut, the expectations and curiosity surrounding her participation will likely reignite discussions about the impact of reality television on personal lives and public perceptions.