E-commerce has emerged as a vital component of the Mexican economy, with the Gross Added Value of E-commerce (Vabcoel) reaching over 2 trillion pesos, according to the National Institute of Statistics and Geography (Inegi). This impressive growth demonstrates the increasing maturity of digital channels and their strategic importance for generating value, transforming consumer behavior, and evolving the business ecosystem within the country.

For 2024, Inegi reported that e-commerce generated nearly 1.8 trillion pesos, showcasing an annual growth rate of 7.1% compared to 2023, which outpaced the overall economic growth rate. The continued rise of e-commerce since 2020 highlights its resilience and pivotal role during a time of accelerated digitization, influenced in part by changing consumer preferences and technological advancements.

This robust performance indicates that e-commerce is not just a growing sector but has also become a significant contributor to Mexico's economy, representing 6.9% of the national GDP. As businesses adapt to this digital landscape, the implications for consumers, traditional retail, and industry stakeholders are profound, potentially reshaping the marketplace and economic opportunities moving forward.