The Folha article explores how Bad Bunny's song reflects cultural practices surrounding pitorro, an illegal homemade rum deeply embedded in Puerto Rican identity. The song details a heartfelt scene on Christmas Eve where the protagonist drowns his sorrows in pitorro, which his grandfather had brought, illustrating themes of loss, nostalgia, and cultural tradition.

Pitorro, commonly produced in Puerto Rico, often comes from small, clandestine distilleries and is likened to American moonshine. Its production is typically away from urban centers to evade regulatory scrutiny, with many producers employing unique methods like burying bottles to enhance flavor. The drink is a staple during Christmas but is enjoyed throughout the year, making it a significant part of local traditions.

With varying alcohol content that can reach as high as 80%, pitorro is stronger than conventional rum and is often infused with fruits such as coconut. The term 'pitorro' itself traces back to the Andalusian influence, indicating a drink of lesser quality, but in the cultural context of Puerto Rico, it represents a cherished part of festive celebrations and communal identity, highlighting the intersection of personal stories and broader cultural expressions.