In a surprising alliance, Manchester United and Liverpool are working together to contest the Premier League's proposed control over perimeter advertising sales. Despite their fierce rivalry on the field, both clubs, along with other members of the Premier League 'big six,' are concerned about the implications of this centralized advertising approach. The Premier League's proposal aims to generate an additional £750 million in annual revenue by negotiating advertising deals centrally rather than allowing individual clubs to secure their own agreements with advertising brands.

The skepticism from Manchester United, Liverpool, and Manchester City highlights a significant divide in the Premier League regarding revenue generation strategies. These clubs argue that maintaining control over their own advertising deals allows for tailored partnerships and maximizes revenue potentials unique to each club. The Premier League officials believe that a unified approach could simplify negotiations and enhance revenues across the board, raising questions about the balance of power between the league's administration and the individual clubs.

As the situation develops, the response from the Premier League and further communication between these rival clubs will be critical. This proposed plan could set a precedent for how revenue is managed and distributed in the league, influencing financial practices not just among the top clubs but throughout the entire league. The potential financial windfall of £750 million is enticing, but it raises essential discussions on governance, club autonomy, and competitive dynamics in one of the world's most lucrative football leagues.