The article is part of a retrospective series that contemplates significant moments from the past World Cups, focusing on untold stories and behind-the-scenes interactions. Specifically, it recalls the peculiar situation in Baden-Baden during the 2006 World Cup when journalists arrived at the Brenners Park Hotel and Spa, only to find themselves amidst the WAGs of the England football squad. This encounter sparked a noteworthy cultural clash that highlighted the media's evolving relationship with the players' families during major sporting events.

As the journalists settled into their accommodations, the reaction of the Football Association's representative underscored the unexpected nature of this scenario, illustrating the tension and surprise that accompanied the attention to the WAGs. These companions brought a different dynamic to the tournament, shifting some focus from the sport itself to the personal lives of the athletes. This interaction served as an early example of how off-field narratives began to permeate the coverage of major tournaments.

With a new World Cup on the horizon, the article sets the stage for a nostalgic recollection of how these behind-the-scenes dynamics have evolved over the decades, demonstrating the ongoing intersection between sport, media, and celebrity culture. The reflections on the memorable 2006 World Cup serve not only as a historical account but also as a commentary on how the perception of sports figures and their circles has changed, alongside the media landscape itself.