Alfonso Fernández Mañueco, the president of Castilla y León and the PP candidate for a third term, has presented an extensive electoral program in León, focusing on 1,000 measures structured around ten key areas. His campaign emphasizes lowering taxes while simultaneously improving public services, responding to the electorate's growing concern over local issues such as the management of summer wildfires and the rise of regionalist sentiments in León. Mañueco is leveraging his long-standing governance of the region, aiming to assuage the public's desire for effective solutions rather than mere political rhetoric.

In his presentation, Mañueco criticized the opposition, particularly the PSOE and his former partner Vox, implying their strategies lack substance and focus on sensationalism rather than problem-solving. The emphasis on using the slogan "Mejores" (better), resonates particularly with older voters and rural communities, reflecting an attempt to connect with the demographics that might feel neglected by modern policies. By presenting specific, tangible proposals, Mañueco is positioning the PP as a responsible choice capable of addressing local concerns.

As the elections approach, the success of Mañueco's agenda will depend on its reception among voters who are increasingly aware of issues like public service efficiency and tax burdens. His approach may also signify a strategic pivot towards greater local engagement amid rising regionalism, making it a critical test case for both the PP and the broader dynamics within Spanish politics if he intends to retain control over the regional government of Castilla y León.