In January 2026, the Ford Territory achieved impressive sales figures in Argentina's automotive market, ranking fourth overall with 2,864 units sold and a market share of 4.6%. This performance reflects a remarkable 253.1% increase in sales compared to December, driven by seasonal recovery in the market. Notably, the Territory stands out due to its rapid growth relative to other models, showing a substantial year-on-year increase.

The vehicle, imported from China, has become one of the most dynamic medium SUVs and has garnered attention among local consumers. Its consistent sales and price stability amid fluctuating market conditions indicate a solid demand for the model, which contrasts with the overall market recovery that did not meet industry expectations in January. This growth trajectory could suggest a shifting preference towards larger and more versatile vehicles in the Argentinian automotive landscape.

As the market continues to recover, the Ford Territory's success indicates a potential trend for the future, reflecting changing consumer preferences and the ongoing expansion of the SUV segment. This could have broader implications for manufacturers as they adapt to the rising demand for SUVs, particularly from markets like Argentina that are increasingly embracing these vehicles as family-friendly options.