Carlos Penna is a 35-year-old jewelry designer from Brazil who has emerged as a prominent figure in the fashion scene over the last decade. He is known for creating unique jewelry designs such as large earrings, minimalist brooches, and adjustable rings that have captured the attention of audiences, particularly during the pandemic when people turned to bold accessories for virtual interactions. His creations have been prominently featured in the popular soap opera 'Vale Tudo', worn by the character Odete Roitman, which has contributed to the increase in his visibility and sales.

Penna operates under his own brand and has successfully opened multiple stores in Brazil, with locations in São Paulo and Belo Horizonte. His business model focuses on making stylish yet affordable jewelry, with prices starting under R$ 200. This pricing strategy has allowed him to target a wider audience, especially young consumers who are budget-conscious yet fashion-savvy. His ability to blend innovative design with accessible pricing has carved a niche for his brand in the competitive jewelry market.

The designer has particularly resonated with Generation Z, who tend to favor eye-catching accessories that can stand out in online communications. Penna notes that the larger sizes of his pieces—like the oversized earrings and necklaces—are especially appealing for social media and virtual meetings. As he continues to evolve in the fashion industry, his designs may play a significant role in shaping trends and influencing how younger generations express their individuality through fashion accessories.