The article highlights the traditional beliefs surrounding color selection during the Lunar New Year, emphasizing that different hues are associated with various blessings such as good fortune and romance. It marks the beginning of a new chapter in the Chinese calendar, specifically the Year of the Fire Horse, which symbolizes intensity and confidence. The piece also elaborates on how the choice of colors can influence individual fortunes based on one's zodiac sign, suggesting that people consult their signs for the most auspicious colors to wear.

A focus is placed on the color red, which is considered the most significant hue for Chinese New Year celebrations. Red is not only vibrant and eye-catching but is believed to represent good fortune, joy, and protection against negativity and evil spirits. The article suggests that wearing red can help repel misfortune, making it a popular choice during the festivities.

Additionally, tips from fashion buyer Philippa Brooks are included, detailing the various colors one might wear during this festive time and their meanings. As people prepare for the celebrations lasting from yesterday until March 3, the article reflects on how these traditions impact personal style choices, while intertwining cultural significance with contemporary fashion advice.