TUI has recently launched a new city break route aimed at British travelers wanting to explore Bilbao, a unique city in Northern Spain's Basque Country. This area is gaining popularity among those keen to escape the typical crowded tourist spots of Southern Spain, primarily due to its distinctive culture and lesser-known attractions. With a reported 40% increase in visitors to the Basque Country last year, it signifies a shift in the travel trends of British tourists eager for fresh and different experiences.

Bilbao serves as a prime gateway to explore all that the Basque Country has to offer, characterized by its beautiful landscapes, unique architecture, and rich cultural heritage. The region still receives far fewer tourists than other parts of Spain, with only 182,000 visitors last year compared to the throngs found on the more well-known Spanish Costas. This offers travelers a chance to enjoy a more authentic and serene experience in Spain, allowing them to immerse themselves in local customs and enjoy regional cuisine without the hustle and bustle typical of tourist hotspots.

The introduction of this route by TUI reflects broader trends in travel preferences, where tourists are increasingly seeking out unique and less-trafficked destinations. By spotlighting places like Bilbao, TUI not only caters to the demand for alternative travel experiences but also helps boost the local economy in areas that are underrepresented in international tourism. As Northern Spain continues to gain attention, it may pave the way for future travel developments in regions often overlooked by larger tourist flows.