In Turin, an event called 'Coach & Company - Where Team Play Becomes Business Strategy' took place at the Combo Hostel, organized by Synergie Italia, an international employment network that connects companies with candidates, in collaboration with APU Udine, a basketball team currently in Serie A. The initiative aimed to explore the connections between sports culture and business culture, specifically targeting themes like leadership, methods, shared responsibility, and the ability to achieve results over time.

The meeting gathered guests and professionals keen on understanding how the principles of teamwork and sports strategies could translate into practical tools for organizational effectiveness, especially during times that demand quick decision-making, cohesion, and goal orientation. Marco Valsecchi, the CEO of Synergie Italia, opened the event, emphasizing that companies and sports share a common language when it comes to these essential skills.

By bridging the gap between athletics and business, the event aimed to inspire attendees to adopt sports principles in their organizational practices, thus creating a more dynamic and cohesive working environment. Such collaborations not only enhance corporate strategies but also promote a culture of teamwork and shared objectives, crucial for success in both fields.