Marasu's Petit Fours, known for being London's largest producer of premium chocolates, has unexpectedly entered administration after 40 years in the business. Founded in 1986 by patissiers Rolf Kern and Gabi Kohler, the company established itself as a top supplier to luxury retail establishments including Fortnum & Mason, Selfridges, and Harrods. Its annual production capacity exceeded 300 tonnes, indicating its significant presence in the chocolate market.

The firm faced increasingly challenging market conditions in recent years, which ultimately led to its financial struggles. The specifics behind the decision to enter administration on February 6 have not been disclosed, prompting speculation about the factors that might have led to this outcome. Joint administrators Alessandro Sidoli and Jessica Barker from Xeinadin Corporate Recovery Limited have been appointed to oversee the situation and potentially navigate a way forward, whether via a sale or other means.

The collapse of a long-established brand like Marasu's raises concerns about the future of luxury food producers in the UK, particularly in an economy that has been strained by various factors, such as changes in consumer preferences and inflation. The loss of such a prominent producer could have ripple effects across the high-end chocolate market and may impact the suppliers that relied on Marasu's goods, alongside the prestigious brands that showcased its products.