Sasha Dean suffered a heart attack and was given a mere 5% chance of survival after undergoing a liquid Brazilian Bum Lift, which was marketed to her as a safe and quick procedure. This ordeal has sparked serious concerns regarding the lack of regulations in the cosmetic surgery sector. During a segment on BBC Breakfast, Sasha recounted the harrowing experience that led to her hospitalization, with family members arriving after being informed of her dire prognosis.

The discussion on the program, led by hosts Jon Kay and Sally Nugent, emphasized the alarming state of the cosmetic surgery industry, where patients often receive treatments in unsafe environments like garden sheds and public toilets. The Women and Equalities Committee has expressed frustration with the slow response from ministers regarding the need for stronger regulations to protect individuals from dangerous practices in this burgeoning field.

Sasha's case serves as a cautionary tale for potential cosmetic surgery patients, drawing attention to the risks associated with procedures that are not adequately regulated. The unfortunate events highlight the pressing necessity for reform in the industry to ensure patient safety and informed consent, particularly as many people seek cosmetic enhancements without fully understanding the possible risks involved.