Kenneth Shapiro, an editor for the US travel guide TravelAge West, observed a peculiar travel trend several years ago. It began with his brother-in-law returning from Patagonia, expressing a desire to hike in 'the shadow of glaciers' before climate changes made such experiences impossible. This sentiment resonated with Shapiro, especially after meeting another person who planned to visit Greenland specifically because the ice there was rapidly melting. This pattern of selecting travel destinations informed by the urgency of climate change was first noted by Shapiro in 2007, marking the start of a significant shift in how travelers approach their journeys.

Over the years, the realization that climate change will impact various regions has fostered a new type of tourism where people are motivated by both adventure and conservation. Travelers now prioritize destinations at risk of alteration or loss due to environmental changes, seeking to experience these locations while they remain relatively unchanged. Such travel choices reflect a growing awareness of the consequences of climate change and a desire to witness firsthand the beauty of areas threatened by ecological shifts.

This phenomenon raises questions about the role of tourism in combatting climate change. While some travelers aim to promote ecological awareness and conservation through their journeys, the environmental footprint of travel itself often contradicts these intentions. The article highlights a crucial discourse within the travel industry and among consumers about the balance between enjoying nature's wonders and the urgent need to protect them in the face of a changing climate.