In Rio de Janeiro, a rising cosmetic trend known as gluteal harmonization is becoming increasingly popular among women participating in the carnival. This procedure involves injecting hyaluronic acid into the buttocks to enhance their appearance, a choice that many women are making to boost their self-esteem while preparing for the grand festivities at Marquês de Sapucaí. The cost of this procedure ranges between R$ 8,000 and R$ 10,000, as detailed by professionals in the field.

Eduarda Gutierrez, a muse from the Grande Rio samba school, is among those who have opted for gluteal harmonization. Known for her influence in the world of beauty and fitness, Gutierrez underwent the procedure with esthetician Tati França, who refers to herself as the “Fairy of the Glutes.” This transformation is conducted in several stages, aimed at achieving safe and aesthetically pleasing results. França emphasizes the use of high-quality and non-permanent products, ensuring that everything adheres to legal and health standards.

The growing trend reflects a broader movement within Brazil's beauty culture, particularly in the lead-up to carnival season, where many women seek to enhance their physical appearance. As more influencers and celebrities embrace this aesthetic, it underscores the societal pressures to conform to certain beauty ideals, while also sparking a conversation about body confidence and the motivations behind such cosmetic treatments.