The PwC Global CEO Survey 2026, which included responses from 4,454 executives across 95 countries, including Mexico, indicates a notable decline in global CEO confidence, primarily attributed to rising tariffs. Among the surveyed CEOs, 20% reported that their organizations are highly or extremely exposed to the risk of significant financial loss stemming from these tariffs in the current year. This overarching trend highlights significant economic concerns felt within the international business community.

Specifically in Mexico, the survey findings revealed a staggering 35% of CEOs indicating a high exposure to tariff risks, positioning Mexico among the countries with the highest perceived risks. This level of concern is particularly pronounced in contrast to other regions, such as the Middle East, where only 6% reported similar exposure. The data underscores the urgency with which Mexican CEOs are assessing their operational strategies in light of the current tariff landscape, especially in the wake of last month’s release of the survey during the Davos leaders summit.

Overall, the results depict a cautious optimism as Mexican CEOs navigate these challenges, aiming to adapt to a rapidly changing economic environment shaped by external trade policies. The report’s findings not only shed light on the sentiments of business leaders in Mexico but also reflect broader international trends impacting corporate strategies worldwide.