Feb 18 • 06:47 UTC 🇮🇹 Italy Il Giornale

Bonolis, Carlucci: what music!

The myth that music on TV only works with competitions and controversies is being challenged by recent successful musical shows with relaxed formats in Italy.

Recent TV performances by Paolo Bonolis and Antonella Clerici have shattered the myth that music shows only succeed in competitive environments like Sanremo. Bonolis's show on Canale 5 attracted nearly 19% audience share with his lineup of renowned artists, demonstrating that audiences appreciate peaceful and engaging musical presentations. Meanwhile, Antonella Clerici's finale of 'The Voice Kids' on Raiuno captivated an even larger audience, indicating a shift in viewer preferences towards uplifting and wholesome family entertainment.

As the renowned Sanremo music festival approaches, Milly Carlucci is set to revive the iconic 'Canzonissima' this spring on Raiuno. This historical variety show, popular in the 1960s, not only achieved significant viewership numbers but also engaged communities across Italy, showing the power of music to unite people. The revival of such cherished programs signals a possible transformation in the types of musical content audiences want to see on television.

This shift in programming away from competition and drama towards more harmonious and family-friendly musical entertainment could have broader implications for the Italian television landscape. As more networks explore this trend, it could redefine how music is presented, focusing less on rivalry and more on the enjoyment of music itself. With producers like Carlucci leading the charge, viewers can expect a refreshing take on musical programming that seeks to cultivate joy and inclusivity in the arts.

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