Alice Marie Jektevik and Petra Laiti, who make up the Sámi DJ collective Article 3, assert that their rural lifestyle in Sápmi influences and inspires their music and creativity. Residing in a remote village in northeastern Norway, they embrace a holistic approach to their art, integrating elements of traditional Sámi culture, such as fishing and handicrafts, into their DJing practice. Their discussions often intertwine tech and creativity with their cultural roots, leading to unique performances that celebrate their heritage.

The Sámi people, recognized as one of Sweden's national minorities and the only officially recognized Indigenous group within the EU, have a rich heritage that dates back thousands of years. This deep-rooted cultural identity is expressed in their music, which blends contemporary beats with traditional elements like throat singing. Jektevik and Laiti are part of a growing movement among Indigenous artists who aim to revive and promote their cultures, contributing to increased awareness and pride in Sámi identity among both the Sámi community and broader audiences.

As their music gains attention, the collective not only showcases the unique sounds of Sápmi but also highlights the ongoing struggles and resilience of the Sámi people. Their work is not only about music; it’s a platform for raising awareness about Indigenous rights and cultural preservation, reflecting their commitment to fostering a sense of pride and identity among younger generations of Sámi. The intersection of modern music and traditional culture presents a fruitful way for the Sámi to assert their identity in a rapidly changing world, with implications for Indigenous movements globally.