Jawa Yezdi Motorcycles, a major two-wheeler manufacturer in India, has launched an updated color variant of its renowned bike, the Jawa 42, now available in an elegant ivory shade. Known for its retro look combined with modern technology, this new color aims to cater to customers who prefer a classic style with a touch of exclusivity. The introduction of this color variant reflects the company's effort to attract a more discerning customer base seeking a distinct and premium appearance in their motorcycles.

The new ivory variant of the Jawa 42 is priced at ₹1.85 lakh (ex-showroom), making it the most expensive color variant of this model to date. Previously, the dual-channel ABS and alloy wheel variant was priced at ₹1.83 lakh. This shift in pricing directly targets the premium clientele, possibly aiming to elevate the position of Jawa in a competitive market dominated by brands like Royal Enfield, which are well-known for their stylish bikes.

Additionally, the bike showcases pastel ivory on its front fender, headlamp cover, fuel tank, side panel, and rear fender, further enhancing its stylish appeal. The design features bold lettering of 'Forty Two' on the tank and the number '42' on the side panel, distinguishing it from other variants and emphasizing its unique proposition in the Indian motorcycle market. This strategic move could help Jawa reinforce its brand identity while competing against established players.